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AllFreeSewing.com and BERNINA Host Sewing Machine Giveaway

As the craft gains popularity, the sewing website and the sewing machine company team up to give away the Activa 210 machine to a lucky winner.


March 1, 2011—Northbrook, IL—While sewing isn't a new craft, its popularity has continued to rise in recent years. People of all ages have picked up the craft in response to a harsh economy and as a creative outlet. Whether it be the "Do It Yourself" mentality or the heavy price tags, Americans are spending less time standing in line at retail stores and more time creating with their sewing machines.


The Craft and Hobby Association reports that in 2009, 31 million American households included a sewer. With sewing on the rise, popular television shows like Lifetime’s “Project Runway” thrive. What was once looked at as a dying craft has found a whole new generation of sewing enthusiasts.


Joyce Perhac of the Sewing and Craft Alliance told commercialappeal.com that she believed sewing is steadily popular for several reasons.


“Baby boomers are retiring and looking for something to occupy their time; do-it-yourself shows on television and shows like ‘Project Runway’ are really driving interest in sewing for the younger generation,” Perhac said.


Perhac also noted the struggling economy as a source for sewing’s popularity.


“That always influences the spike and interest in sewing,” Perhac said. “The standard thinking is when the economy is bad, interest in sewing grows.”


With millions of people picking up the craft, sewing machine manufacturers like BERNINA are keeping up to date with the latest technology. Partnering with AllFreeSewing.com, BERNINA is giving away one Activa 210 sewing machine to a lucky winner. The retail price of the machine is $999.


The Activa 210 includes features such as a quick reverse button, a LCD screen and two spool holders. With this machine, users are able change the basic settings and the motor speed with just the touch of a button. The settings are then displayed on the screen so users can easily continue on with their stitching without having to readjust machine settings.


Anyone that becomes a fan of the AllFreeSewing Facebook page is automatically entered to win the Activa 210. The giveaway begins March 4, 2011 and lasts for one month, ending on April 4, 2011.


For more information regarding the AllFreeSewing.com and Bernina sewing machine giveaway, users can visit the Facebook page at: http://www.facebook.com/AllFreeSewing or http://www.allfreesewing.com/index.php/hct/Bernina-Activa-210-Sewing-Machine-Giveaway.


Contact:
Kirsten Kwon
Editor
AllFreeSewing.com
847-205-9375
AllFreeSewing.com is a property of Prime Publishing LLC

About AllFreeSewing.com:
AllFreeSewing.com is an exciting resource for all things sewing - from expert tips to project ideas for every style and skill level. We also publish Sewing It Up, a free e-mail newsletter, publish sewing eBooks, and create sewing related product promotions, contests, and giveaways.

Prime Publishing LLC was established in 1995 as a traditional niche book publishing company. Today, we are an Internet Media Company that operates web site communities and e-mail newsletters in niche areas such as crafting and cooking. To learn more, visit www.primenewsletters.com.

About BERNINA:
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 500 fully trained dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.berninausa.com or call (630)978-2500.

 

March 1, 2011—Northbrook, IL ###
 

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